Curious demographics

A couple of days ago I’ve produced my first screencast on Magento widgets and uploaded it to Youtube. Being relatively new to this platform – from the upload perspective that is – I’ve played around with all the bits and pieces and found very interesting statistical data.

According to Insight, more than 70% percent of people having watched this video are between 55 and 64; all of the viewers were male. Does anyone know where those data come from? And, why do pensioners care about Magento that much? 😉